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28 July 2015


New Advertising Campaign Rallies Team and Fans for a New Day in Tampa Bay
July 28, 2015 – Over the past few weeks, residents of Tampa Bay have been advised that the “Siege is Coming” through billboards, newspaper ads and digital advertising. Today, the Tampa Bay Buccaneers solved the growing mystery by launching their dramatic, new 2015 marketing campaign.
Siege the Day is a rallying cry that unites fans in the Tampa Bay community around seizing a new day as the team opens the highly anticipated 2015 football season. The message illustrates how all Buccaneers Siege the Day™. Players Siege the Day™ by making game-changing plays. Coaches Siege the Day™ by being inspiring leaders. Fans Siege the Day™ by uniting with their team. 
"The new 'Siege the Day™' marketing campaign is focused on capturing the high level of excitement and energy around our team as we head into the 2015 season," said Buccaneers Chief Operating Officer Brian Ford. "Our entire organization is ready for the start of training camp later this week, and we look forward to celebrating the start of this exciting new chapter in our team's history with our fans all season long."
ChappellRoberts, the Tampa Bay Buccaneers’ agency of record, in collaboration with the team’s internal marketing department, created the new interactive, multimedia advertising campaign that launched across Tampa Bay, Sarasota and Orlando. The Siege the Day™ campaign is featured in a series of television and radio spots, billboards, print ads, interactive digital elements, social media and community relations activities.
“Our fan base is incredible, and we know that this campaign will reinvigorate the Buccaneers brand story with our existing fans as well as attract new audiences,” said Buccaneers Chief Marketing Officer Brian Killingsworth. “We wanted a campaign that pushed our brand to the next level and energized our team and community at this exciting time in our history.”
“When you attend a Bucs game, you experience a rush of adrenaline – a powerful feeling – that suddenly you’re part of something much bigger than just you,” said Colleen Chappell, ChappellRoberts President and CEO. “Siege the Day™ captures this essence of the renewed excitement around the epic 2015 season.”
The teaser campaign launched July 13 and ran for two weeks. This first aspect of the new marketing campaign had hundreds of thousands of impressions, generated multiple Reddit articles, blog posts, calls to the media outlets running the advertising as well as calls to One Buc Place. 
For the first look at how Tampa Bay will Siege the Day™, check out the television spot at

Nelson Luis
Director of Communications
Tampa Bay Buccaneers
(813) 554-1314
Christine Turner
(813) 545-8131


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