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10 October 2014

TREASURE CHESTS 5K RUN/WALK & CORPORATE CHALLENGE KICKS OFF BREAST CANCER AWARENESS EVENTS SUNDAY AT RAYMOND JAMES STADIUM

On Sunday, October 12, the Tampa Bay Buccaneers will host the second annual Treasure Chests 5K Run/Walk & Corporate Challenge, kicking off a full day of events at Raymond James Stadium highlighting the NFL-wide Breast Cancer Awareness Month celebration. More than 3,000 runners are participating in the race, which will support breast cancer research and patient services, benefitting the American Cancer Society, the Florida Cancer Specialists Foundation, the Florida Hospital Foundation, and Moffitt Cancer Center.
 
The route for the Treasure Chests 5K Run/Walk & Corporate Challenge winds around Raymond James Stadium, and each entry into the race comes complete with admission to Sunday’s game between the Tampa Bay Buccaneers and the visiting Baltimore Ravens. The first 500 people who registered for the race will get even closer to the action, as they will have the opportunity to be part of an on-field halftime experience. For more information, visit www.buccaneers.com/treasurechests5k.
 
Additional breast cancer awareness efforts throughout Sunday’s game will include:
 
HONORARY CAPTAINS: TOP RUNNERS IN THE TREASURE CHESTS 5K
Following player introductions, the Buccaneers will welcome the top overall runners from the Male, Female, Grand Masters Male and Grand Masters Female categories in the Treasure Chests 5K Run/Walk & Corporate Challenge as the team’s honorary captains. They will assist with the coin toss at midfield alongside Buccaneers team captains Lavonte David, Vincent Jackson, Michael Koenen, and Gerald McCoy.
 
HERO OF THE GAME: U.S. ARMY SERGEANT MAJOR (RETIRED) ANNE-MARIE WENDEL
Before kickoff, the Buccaneers will continue a gameday tradition by honoring the team’s military “Hero of the Game.” At every Buccaneers home game, a military service member is stationed on the Pirate Ship in Buccaneer Cove to ring the bell and ready the team for battle. On Sunday, the Buccaneers will honor  U.S. Army Reserve Sergeant Major (retired) Anne-Marie Wendel, a breast cancer survivor and Gulf War/Operation Desert Storm Veteran. As she rings the bell, Wendel will be joined by 100 guests from Moffitt Cancer Center aboard the Pirate Ship. To learn more about this gameday tradition, visit www.buccaneers.com/salute.
 
BUCCANEERS SALUTE TO SERVICE SUITE: MILITARY AFFECTED BY BREAST CANCER
At every Buccaneers home game at Raymond James Stadium, the team honors a distinguished group of military members in the Salute to Service Suite. On Sunday, fans are encouraged to join players and coaches during the second quarter to thank local servicemen and servicewomen for their sacrifices, highlighted this week by a selection of military members who have been affected by breast cancer – either by facing the disease themselves, or supporting a loved who is battling breast cancer.
  
ADDITIONAL BREAST CANCER AWARENESS ELEMENTS THROUGHOUT GAMEDAY
For Sunday’s Bucs Care Foundation 50/50 Raffle, proceeds will benefit breast cancer research and patient service organizations…Prior to team introductions, USSOCOM Para-Commandos will parachute out of planes high above Raymond James Stadium and land on the field during pre-game festivities. To honor Breast Cancer Awareness Month, the Para-Commandos will fly a pink flag, along with a Buccaneers flag, and an American flag, as they land in the stadium…The team will be welcomed to the field by 30 oncology nurses and children of breast cancer patients from Florida Cancer Specialists…More than 300 breast cancer survivors, patients and caretakers from Moffitt Cancer Center will receive custom Buccaneers breast cancer awareness t-shirts and view the game from the Front Row Fans sections in the end zones at Raymond James Stadium…The Buccaneers Cheerleaders will wear custom pink uniforms and use pink pompoms, and will perform a special halftime show featuring hundreds of the morning race participants…Custom pink flags will fly from the Buccaneers Pirate Ship in Buccaneer Cove…Buccaneers players will wear pink gloves, cleats, and other apparel to be auctioned off at www.nflauction.nfl.com to support the American Cancer Society.       
 
ABOUT “A CRUCIAL CATCH”
 
The NFL, its clubs, players, the NFL Players Association and the American Cancer Society are committed to saving lives from breast cancer, and addressing the unequal burden of cancer in underserved communities.
 
The campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, as well as additional on-field and in-stadium branding – all to help raise awareness for this important campaign. Much of the apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program.
 
The NFL does not profit from the sale or auction of breast cancer awareness-identified ("Pink") merchandise. Since 2009, the first year of the NFL’s "A Crucial Catch" campaign, the NFL’s work has raised approximately $7 million for the American Cancer Society, with the majority of the contribution coming from the sale of Pink items at retail and via the NFL Auction website. One-hundred percent of proceeds from Pink products auctioned go directly to the American Cancer Society, and at retail, 100% of the NFL’s proceeds from Pink product sales go to the American Cancer Society. The NFL does not retain any profits generated by royalties received due to the sale of Pink products, as all dollars are donated to the American Cancer Society. For more information, visit www.nfl.com/pink

Contact:
Allen Barrett
Public Relations Manager
813.767.9862 cell
abarrett@buccaneers.nfl.com
 
Eileen Sweeney
Director of Community Relations
813.870.2700 ext. 3813
esweeney@buccaneers.nfl.com
 
Kevin Brown
Senior Manager of Community Relations
813.870.2700 ext. 1347      
kbrown@buccaneers.nfl.com
 

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